30 Statistics Proving The Importance of Link Building In 2021

Every business has to invest in digital marketing strategies in the present era. Modern-day times are different from traditional times when the only option available was the traditional ads, but with the emergence of the web, brand-to-consumer interactions have become a lot easier. Now the businesses are able to reach out to their customers by using their business website, email and the relevant online channels, so when the businesses benefit from the comprehensive campaigns make every difference in the bottom line.

While prioritizing your digital marketing efforts, do not look aside your off-page SEO. You will be the owner of the optimized website, but the valuable contents of your website will grant a favourable browsing experience to your visitors, and you will receive optimal results when your business performs well in the Search Engine Results Pages or SERPs.

Keep in mind that link building is the most effective SEO tactic for improving a website’s visibility. As Google keeps on factoring in high-quality backlinks for determining the credibility of the website, then you will have to invest in the link-building campaigns for your website to potentially rank and earn more conversions opportunities.

For emphasizing link building significance further, we have discussed 30 statistics proving why link building is equally relevant and useful in SEO in 2021.

Statistics on General Link Building

1. Backlinko – Studies have shown 94% of the world’s content receives zero external links.
2. Backlinko – Just 2.2% of the published online content could acquire multiple backlinks.
3. Conductor – 41% of the large companies are claiming about link building being the most difficult SEO practice.
4. Conductor – 13% of SEO experts have stated about link building providing the most value, compared to all the link-building tactics.
5. Moz – 75% blogs out of 100,000 random blogs, in a study, contains no external links.
6. SocialMediaToday – As per the complexities of SEO, 36% of businesses outsource SEO strategies to the expert trusting their link-building efforts.
7. SocialMediaToday – 42% of SEO specialists devote equal time building internal and external links.
8. Userp – As the main strategy for acquiring backlinks, 90% of marketers use the content pieces
9. Userp – 65% of digital marketers are claiming the domain authority is the vital metric to determine the quality of a backlink.

How Link Building Is Benefiting SEO?

10. Aira – 92% of marketers believe link building will go on to be the vital ranking factor in the upcoming 5 years.
11. Aira – According to 52% of digital marketers, organic search rankings are directly impacted by link building and brand mentions.
12. Userp – The very first ranking site on Search Engine Results Pages of Google, has 3.8 times more backlinks in comparison to positions 2 – 10.
13. Ahrefs – 43.7% of the top-ranking pages are having reciprocal links, meaning the mentioned sites in their contents even link back to them.

What Content Types Are Effective For Link Building?

14. Backlinko – Long contents (3,000 – 10,000 words) can acquire 77.2% more links in comparison to shorter articles (0 – 1,000 words).
15. Content Marketing Institute – Infographics can attract links as they are able to condense complex information, so 53% of specialists create them for earning backlinks.
16. Moz – Among all the content forms, the list type articles have the highest average of referring domains at 6.19.
17. SocialMediaToday – “What posts”. “Why posts”, and infographics receive a lot more than 25% links in comparison to “how-to” posts and videos.

How Much Do the Link Buildings Cost?

18. Aira – 46% of marketers spend about $10,000 annually for link building.
19. Siege Media – Researches have shown the low-quality backlinks costs $150, and high-quality backlinks cost around $1,000.
20. SEO Tribunal – Clients working with digital marketing agencies are claiming they are spending 25% of their SEO budget on link building.
21. Social Media Today – 61% of marketers are of the view they use 0-10% of their marketing budget on link building.
22. Userp – With more businesses entering the picture, 41% of marketers believe the cost building cost will be rising through the years.

What Are the Common Link Building Practices and Strategies?

23. Aira – 69% of marketers believe in buying links to improve the rankings of the site.
24. Neil Patel – Brands, which create blogs can generate 97% more inbound links with 53% more visitors, compared to those who does not.
25. SEO Tribunal – 50% of Google searches queries are of a minimum of 4 words or even longer. If long-tail keywords are not used, then you are likely to miss out on a good deal of conversion opportunities.
26. SEO Tribunal – Your website must be optimized for all the devices since 69% of digital media time is given to a mobile device.
27. SEO Tribunal – Old blogs refurbishment is likely to increase much greater than 113% organic search traffic.
28. Social Media Today – 51% of SEO professionals view the bloggers have to include 2 – 3 Internal links in a blog post.
29. Spiralytics – As the most effective link building practice, Guest Blogging has been recognised as one among them. As per the statistics, 60% of blog owners write about 1 – 5 guest posts each month.
30. Userp – While sending the outreach emails, then the personalised subject line and body will be increasing the response rate by 33%.

Should You Start Building Links? Yes
Being the business owner, you must be clear by now that your topmost enemy is complacency. As the Internet is providing a great deal of opportunities for marketing a business, then it is very likely that you will expect your competition will become tougher as the years pass by. So, to stay ahead of one step of the competition, one of your daily goals should be online presence improvement.

The mentioned figures have made it clear about link building play a big part in digital marketing efforts. You need to take this very potential into account as an impact on your website’s visibility. So invest in the link-building campaign so you can rank for all your targeted keywords and keep on driving traffic consistently to your business page.

Arriving at the conclusion, it can be stated that navigating the SEO landscape might be somewhat difficult, specifically in the beginning. But the much good news is you need not do everything all by yourself. You must partner with a reliable SEO agency, like Eclick Softwares & Solutions Pvt. Ltd. so the SEO specialists can get it done. As it helps to acquire tailor-fit solutions, when you outsource your marketing process, then it is bound to bring you benefits in the form of cost savings along with performance-enhancing.