According to a survey, fifty-nine percent(%) of consumers prefer buying new products & services from brands that they are familiar with. So, if you are a small business and competing against big brands that have unlimited marketing budgets and devoted customers, you might be looking for ways to differentiate yourself with a solid brand building method.
What’s a Brand?
A brand is basically what other people say about your business when you are not in room. It is your reputation. In today’s world, a brand who wants to be successful needs to be consistent in communication & experience, across several applications like environment, packaging, signage, print collateral, website, online advertising, sales & customer service and content publishing.
What’s The Brand Building?
Brand building generates awareness about a business using promotional strategies & campaigns with the goal of creating unique & lasting imagery in the marketplace. A positive impression about a business + standing out is basically what entails brand success. In 2020, amplification of a brand image may be done through different digital marketing activities like user experience, SEO, content marketing, paid advertising (PPC), social media marketing and email marketing. All these channels together are fundamental to delivering the growth of a brand and its awareness.
The Brand-building Process
Discover your brand’s purpose: Every brand has a purpose and so must you. These are the 4 questions that you must ask yourself while defining the purpose of your brand: what is it that makes you different, why you exist, what problems can you solve and why must people care. You should use these ideas for creating the foundation of your business branding through slogans, taglines, messaging, stories, visuals like logos and more.
Research your competitor brands: Don’t imitate what the other big brands are doing. Rather be aware of what they actually do well or where they basically fail. Your goal would be to differentiate yourself from your competitors in your industry and convince a customer to buy from you rather from them. Think of how you can make your brand stand out from your competitors and ensure not to skip this brand building method. Research your competitors, especially the big brands and pay close attention to what they have all done to build their brand name.
Determine the target audience of your brand: Determine your brand’s target audience whom you want to focus upon. While building your brand, consider who exactly you’re trying to reach and tailor your message to meet their specific requirements. Understand their buying persona. The main objective is to be specific – only when you do so, will you be able to brand your business.
There are more steps that can act as a guide for building your brand. Want to know what they are? We’ll come up with more on how to build your brand successfully – part II. Stay connected!