Content plays a big role in ranking a website on top in Google. If you do not have it ranked high, don’t worry! There are professional companies offering SEO services who can help you with it. They can help you create content, which is better than your competitor and stay on top 10 in Google. These companies would usually recommend you to do the following:
Study your competitors
You will need to have a look at the web pages of your competitors and then focus on the content of your webpage. Figure out why it works better than yours. You will have to understand it. If you don’t understand this, it would be difficult for you to create a better version of your competitor’s content.
Create better graphics or video
In order to make your site look better, you will have to make use of the same information that you have by putting in better graphics. This can be done through diagrams or infographics. After all, ‘A picture is worth a thousand words.’ Alternatively, you can bring your text to life by including a video. Video demonstrations, video summaries and highlights are not that difficult to make.
Create big lists
You can increase the quantity of information that is offered. For instance, if the competitors’ blog posts offer 20 ‘how to’ steps, 20 tips, 20 stories and so, they tell their client to make a post with 30 tips, 30 stories and 30 ‘how to’ steps. But while posting this kind of content, you will have to make sure not to go shallow. Rather go deeper.
Make sure your content is fresh and updated
No matter what kind of product or service you provide, make sure that the information you provide is deep, fresh and updated. It should be 2000+ words because according to SEO services company that’s what it takes to prove to the major search engine that the page is valuable & deserves to rank high. This is, in fact, one of the easiest ways of beating your competitor’s market.
Include a slideshow
This is a very good idea and it really drills down. So, make your content better using slide shows. You can make them using Microsoft Office and then load them on slideshare.com. By doing this, you would not only get a great multimedia asset on your page, but you can also even get more traffic from it, in fact from the one that you stored at slideshare.
Provide a case study
This needs to be unique. So, what you can do is: for example, if you’re in dog training niche & the most popular content of your competitor happens to be picking out a muzzle, then prepare a long case study, which steps the reader through the methods of picking out a muzzle. Include videos and pictures to it.
It’s only then that your version is going to blow away the competing content, which provides information in a dull, flat, academic or boring way.
Australian Business Network 