6 Major Types of Marketing Related to Online Marketing

Marketing as a field is constantly evolving, wherein all its existing concepts are first updated and then analyzed to meet the scenario of current economic as well as social trends. The new emerging concepts are the outcome of technological innovations backed by market research. Maybe the once existing marketing theories had earned a lot of success, but with the present-day progress and advancements, they are no longer relevant.

The contemporary marketing environment states the necessity to develop new practices and theories for organizations to successfully market their products and services in modern times.



Since online marketing is the major trend now, so most businesses have shifted to Internet marketing practices, which are interrelated.

Type 1 – Social Marketing
Social marketing indicates the application of the updated and lawful commercial marketing rules and principles for achieving an overall social good. Social marketing had begun in the 1970s as the formal discipline, when “Social Marketing – An Approach to Planned Marketing” had been published in the marketing journal by Philip Kotler and Gerald Zaltman.

Social Marketing has its main goal of not making financial gains but bringing about behavioral changes for the purpose of social benefit.

Type 2 – E-Marketing
1. It can be much simply put that e-marketing means applying marketing techniques and principles through electronic media, rather Internet to be specific. Internet Marketing, e-Marketing, and even online marketing are frequently interchanged terms and are often referred to as synonyms.

2. E-Marketing is defined as the process to market a brand by making use of the Internet – including both indirect marketing elements and direct response marketing. The methods use a series of technologies for assisting businesses in getting connected with their customers.

3. E-Marketing comprises of all business conducted activities through the world wide web aiming to attract new businesses, retain the ongoing business and develop its brand identity.

Type 3 – Service Marketing
Services can be stated as the intangible economic activities meant for fulfilling the customers’ needs. While a few services, by nature, are purely intangible, some services share an association with tangible goods. Services’ production and delivery are simultaneous, which indicates it is not possible to store the services and they are consumed at the very point of sale. Services can be only experienced, neither seen nor touched.

A few examples of service marketing include banking and insurance, medical services, catering hairdressing. The services and products are different and so to be marketed successfully, they need varied marketing strategies.

Type 4 – Holistic Marketing
Through Holistic Marketing, a company can view its conducted as well as framed marketing efforts as a whole, and thus develop a complete marketing plan. This marketing type takes the whole business system into account at the time of marketing strategy development – the emphasis is both on products and services being provided, as well as on the people involved in producing and marketing them. Each individual component involved in the marketing strategy is carefully designed so they are part of the overall unified marketing strategy.

All the marketing efforts are verily directed towards implementing the entire components in the most synchronized method. The entire marketing method is in coordination for achieving synergy and delivering the best possible values to all the customers. The emerging holistic concept is sure to gain worldwide popularity in near times.

Type 5 – Direct Marketing
Direct Marketing denotes the goods and services selling methods directly to the targeted customers, and not through the retailers. The involved firms in direct marketing have the ability to directly communicate with the target customers by means of particular promotional techniques. Through this method, the businesses can establish better relationships with their customer since the businesses are connecting directly with their prospective customers.

This marketing method is normally about building up loyalty among the prevailing customer base while prospecting the newer ones. Compared to other marketing forms, direct marketing is superior since the method enables the firm to reach its specific target markets.

Mass media advertisements could reach a huge audience base, but in all possibility, a high count of customers will be disinterested in the products. Here, direct marketing is advantageous – only the genuinely interested people are contacted.

Type 6 – Relationship Marketing
Relationship marketing is normally the marketing functionality’s offshoot emphasizing both customer retention and satisfaction. The marketing type aims at creating long-term relationships between the buyers and sellers, while the goal is to create and provide better services.

Relationship marketing works out well when the competitive product alternatives are existing for the customers to have options to choose from, and when the demand for the particular products and services is high.

In brief, relationship marketing is targeted towards building up as well as maintaining the committed customer base, who are indeed profitable for the organization.

The above-discussed existing concepts are the outcome of research, analysis and are duly updated for befitting the ongoing economic and social trends. Owing to technological innovations backed by marketing researches, newer concepts are even emerging. The online marketing strategies and their successful execution have deemed it much easier for promoting the products and services. Even the strategies and campaigns are limited for targeting the audience to ensure the business is making proper advancements.

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