Product photography is an enormous subject which you need to consider if you want to sell your goods effectively. Study shows that human brain can remember eighty percent of the occurrence what is seen through eyes and twenty percent of the writing what is read. Thus, the power of an image is more than the writing.
This procedure is also applicable while selling your goods over the Internet. Especially if you have an e-commerce site. But before you hire a photographer, make sure that you are aware of these important things.
Choose A Set Of Images
For the perfect product photography in Sydney the first thing you should consider is, how many photographs you need to post in your site. Take the example of Amazon, Kogan or Catch of the Day. You will notice that a seller provides photographs which cover almost 360 degrees of the product. This really helps the potential customers to get a detailed look at the product. If you are selling more than one item, make sure you don’t clutter your website with a huge number of photos. Each product must have a minimum of four to five photos allocated. This is a general rule for an effective and successful e-commerce site.
Utilise The Photographs To Highlight The Benefits
Along with multiple images, additionally you need to highlight the benefits of the products so that the customers can see and understand what they are getting. For example, if you are selling a smart watch, you should post images that describes – how slim it is, camera and sensor location, different themes of the watch and the type of band it has. To get more effective results, you can also post an image of the smart watch along with a normal wrist watch. This will enable the viewers to compare the looks with a traditional watch.
Make Your Images Appealing
This is the most important point of product photography. The more appealing a product is, the higher views it receives, and higher views are translated to sales. Follow these tricks to make your products look appealing.
- Make sure that the lighting is even on the product.
- You can adjust the curves of the photos through a photo editing software.
- Make sure that the image is not blurred.
- Get the best angle for the product.
However, all these photography objectives can be made a lot easier if you hire pro product photographers in Sydney. They are the best men with cameras in hand to bolster your website’s productivity.