Your window display serves as the billboard of your retail store. As such, if it is cluttered, improperly illuminated or boring, it would fail to attract customers to your store and thereby, affect your sales. The task of establishing an effective window display is neither too overwhelming nor very costly. By spending a minimal amount, you can easily have something that would always grab the attention of passers by. All you need to do is implement the right ideas:
Portray A Story
During festivals and other special events, you can use the theme of the occasion and tell a tale by decorating your window display accordingly. Since Christmas is hardly two months away, you can start making plans from now to embellish with the festival’s theme and perhaps make your store’s window narrate the story of Jesus or Santa, or some other simple Christmas tale.
Surprise The Onlookers
The key towards getting noticed is standing out from others. Avoid using predictable stuff and instead go for something that curious onlookers would not be expecting. In other words, surprise your clients in a delightful way. By doing so, you will definitely be able to have more people visiting your store.
Keep Your Displays Up-To-Date
This does not mean you need to spend a lot of money for updating your window display. For instance, you can find a plastic fabrication firm that will design modern and trendsetting visual displays for your business. You can even reorganise everything kept near the window after every 1 or 2 months. It will seriously help you in tempting people to look at your shop.
As has been mentioned right in the beginning, you must have a window display that is clutter-free. A well-organised display with less products looks much better than a crammed up discount space. There are, however, certain ways that you can follow to place multiple units of the same product – for example, a Christmas tree set up using tennis balls. But make sure that the space does not look cluttered.
Having proper lighting in the window space of a retail store is important, but it does not mean you have to make the area look as bright as day. Simply spend your money on some spot lights and leave them on even after your closing time.
Thus, if you want your window display to increase your sales, you ought to follow these tips.